The APP Group
Brand Rollout
The APP Group (‘APP’) is a property and infrastructure consultancy based in Australia. In 2022, they began a major rebrand and hired Liam as the dedicated designer to roll out their new visual identity.
Challenge
Bring APP’s new brand identity to life, and support their clients with project delivery. Adopt the new brand guidelines produced by an external creative agency, and evolve the brand as needed for new contexts.
Bring APP’s new brand identity to life, and support their clients with project delivery. Adopt the new brand guidelines produced by an external creative agency, and evolve the brand as needed for new contexts.
Solution
Liam designed finished art for every type of brand collateral imaginable. He built user-friendly templates for APP's 500+ staff, to help them share case studies, create tenders, and deliver services — all while staying effortlessly on-brand.
Liam continues to support APP as a freelancer.
Liam designed finished art for every type of brand collateral imaginable. He built user-friendly templates for APP's 500+ staff, to help them share case studies, create tenders, and deliver services — all while staying effortlessly on-brand.
Liam continues to support APP as a freelancer.
Services
Services
Brand Rollout
Brand Rollout
Communications
Communications
Created for
Created for
The APP Group
The APP Group
Year
Year
2022–2023
2022–2023
Visual identity by external agency
Brand rollout and finished art by Liam Stritt
Photography © Daniel Kukec
NOTES
Visual identity by external agency
Brand rollout and finished art by Liam Stritt
Photography © Daniel Kukec
The APP Group
Brand Rollout
The APP Group (‘APP’) is a property and infrastructure consultancy based in Australia. In 2022, they began a major rebrand and hired Liam as the dedicated designer to roll out their new visual identity.
More
projects
More
projects
There's no such thing as coincidence.
You came here for a reason. Let's bring your next project to life.
Website lovingly designed and built by Liam Stritt
© 2025 Liam Stritt
•
ABN 49 397 268 557
Liam acknowledges the vast creativity of the Darug people,
traditional owners of the land on which he lives and creates.
There's no such thing as coincidence.
You came here for a reason.
Let's bring your next project to life.
© 2025 Liam Stritt
•
ABN 49 397 268 557
Liam acknowledges the vast creativity of the Darug people,
traditional owners of the land on which he lives and creates.
There's no such thing as coincidence.
You came here for a reason.
Let's bring your next project to life.
© 2025 Liam Stritt
•
ABN 49 397 268 557
Liam acknowledges the vast creativity of the Darug people,
traditional owners of the land on which he lives and creates.